Once upon a time, Nokia ruled the smartphone world; now, the Finnish based handset manufacturer is revamping its marketing strategy to present itself as a challenger in the industry. Nokia's Chief Marketing Officer Tuula Rytila has been given the task to light a spark under the company's name. Rytila says that from late 2011 to now, Nokia's goal was to make the public aware of the Lumia brand...via PhoneArena - News http://www.phonearena.com/news/Nokia-has-a-new-marketing-strategy-that-positions-it-as-a-challenger_id44962
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