There is a good reason why Apple's New Year's Fukubukuro "lucky bag" custom is popular. Even though it cost 36,000 Yen ($340 USD) to purchase, the buyers ended up with more value in the bag. Apple had four different bags, each containing different devices and gifts. The biggest bag contained an 11-inch MacBook Air and red MacBook Air jacket, Apple Magic Mouse, Pill Speaker by Beats, a New Year's Apple shirt and other less prominent items...via PhoneArena - News http://www.phonearena.com/news/Apple-stuffs-lucky-gift-bags-with-Apple-iPad-Air-and-more_id50862
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