As you probably know, BlackBerry's CEO John Chen has made it a mission to increase the value of BBM. Ever since Facebook offered $19 billion to buy WhatsApp, Chen has realized that he has one of those new fangled messaging apps inside his own company. So Chen went into "crown jewel mode" by trying to increase the number of eyeballs that use BBM. The simple math is that WhatsApp was sold for $42 a subscriber. By opening up BBM to iOS, Android and (eventually) Windows Phone users, Chen is merely building up the value of the application.
The executive is also building up the value of BBM by ...
via PhoneArena - News http://ift.tt/1rL7z8J
The executive is also building up the value of BBM by ...
via PhoneArena - News http://ift.tt/1rL7z8J
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