For the first time ever, the majority of tablet owners in the UK are women, with the share of female owners increasing by 9% in the past year, according to a YouGov survey.
The figures for the second quarter of the year show that females own 52% of the tablets in the UK, up from 43% in the same period last year. YouGov’s data shows that the increase in female ownership primarily comes from older Apple devices (iPad 1 and 2) as well as the new iPad Mini.
In addition, we’re seeing a surge in the number of 18-34 year olds owning tablets with the group growing by 7% over the past year. In Q2 2012, the under-35s made up 19% of the market but this grew to 26% by Q2 2013.
Other notable findings include:
- 22% of the adult population now own a tablet, up from 18% last quarter.- 26% of the UK households own a tablet.
- Close to a fifth (19%) of non-tablet owners identified as “hot prospects” to obtain one of the devices in the future.
- Over a quarter (27%) of these prospects are aged 18-44 and more than a third (34%) are female.
And if you need some additional details, you can get them from YouGov’s website.
[Image from blog.creditreport.com]
The post UK: Women overtake men in tablet ownership stakes appeared first on IntoMobile.
UK: Women overtake men in tablet ownership stakes originally appeared on IntoMobile.com on 2013-07-23T09:44:06Z. FV1gMYsz9b5j
via IntoMobile http://www.intomobile.com/2013/07/23/uk-women-overtake-men-tablet-ownership-stakes/
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