As part of the deal between Microsoft and Nokia, the Redmond based software giant gets control of the Asha and Lumia trademarks; as a result, the next Lumia model will be branded with the Microsoft moniker, as will any Asha models going forward. The Nokia name remains with the Finnish based firm as part of a ten-year licensing deal with Microsoft that allows featurephones to continue using the Nokia title...via PhoneArena - News http://www.phonearena.com/news/Next-Lumia-smartphone-model-to-be-Microsoft-branded_id47017
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