Nokia plays a mean game of one upmanship; what the Finnish based manufacturer did to Samsung is hilarious, but at the same time it is a perfectly good business tactic. It seems that in the U.K., Korean OEM Samsung had put up a billboard extolling the virtues of the camera-centric Samsung Galaxy S4 Zoom. The ad reads "Samsung Galaxy S4 Zoom, the only smartphone with 10X optical zoom," which apparently got the marketing guys at Nokia thinking...via PhoneArena - News http://www.phonearena.com/news/Nokia-makes-fun-of-Samsung-Galaxy-S4-Zoom-with-perfectly-placed-mobile-ad_id46971
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