Qualcomm quietly moved the man who made the unwise comment calling Apple's new 64-bit A7 a "gimmick", but the company isn't going to escape the comment so easily, especially now that it is announcing its own 64-bit mobile processor. Obviously, we also called Apple's A7 a gimmick, because right now the benefits are limited, but we're not a processor manufacturer, so we're allowed to say things like that...via PhoneArena - News http://www.phonearena.com/news/Still-a-gimmick-Qualcomm-announces-its-first-low-end-64-bit-mobile-processor_id50177
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