It might already seem apparent to those of you constantly inundated with mobile ads on your phone, but for those of you not getting bombarded with marketing messages, mobile ads are the fastest growing category of advertising. These marketing missives, which include in-app, search and display ads, are growing six times faster than ads found on your typical desktop computer. And unlike other categories of ad spending, mobile is the first in a long time that actually increases the total dollar amount of money spent on marketing. Other areas of ad spending would expand at times, but at the expense ...
via PhoneArena - News http://ift.tt/1kqUHGI
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