Because Apple's desire is to sell products to everyone, Jony Ive met with great resistance inside Apple when he pitched his plan to release a luxury version of the Apple Watch priced at $10,000 and up. Some inside the company said that creating a luxury timepiece would produce a new high-end group of Apple customers which was something that most in Cupertino were not comfortable with.But Ive won the argument. Apple will be selling the Apple Watch in a range of $10,000 to $17,000 for its Apple Watch Edition, made with 18-karat gold that is twice as hard as standard gold. Since there will ...
via PhoneArena - News http://ift.tt/1MthsSZ
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