Cricket Wireless customers shouldn't expect to see an improvement in data speeds any time soon, despite the incredible gains in LTE performance made by Cricket parent AT&T. Cricket caps all customers' data speeds at 8 Mbps, even though its phones and the network support speeds up to 10 times faster. AT&T is already deploying 3-channel carrier aggregation and plans to upgrade to 4-channel carrier aggregation soon, delivering LTE Advanced speeds as quick as 1 Gbps. Those speeds will be reserved for AT&T's own customers. Cricket CEO John Dwyer told Phonescoop that its customers are more interested in value than performance, and most are satisfied with the experience delivered by 8 Mbps. For example, AT&T's new DirecTV Now application requires much less than 8 Mbps, despite its video-heavy nature, and can easily run across Cricket's network. In a related note, Dwyer said that the company may eventually offer a zero-rated data program, but hasn't made any firm commitments. For example, AT&T customers can stream DirecTV Now over LTE without impacting monthly data buckets. Cricket customers cannot, and will chew through data when using DirecTV Now over the cellular network. Cricket has made good progress in expanding its point-of-sale footprint. The company now claims to have more than 14,000 retail locations, of which 4,300 are branded Cricket Stores. Last, Cricket plans to make use of social media to spread its branding message.
via Phone Scoop - Latest News http://ift.tt/2iCibgl
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